The Safety Institute

Project Details

The Safety Institute is a new organization. It's an educational resource for organizations and professionals who want to improve their knowledge of workplace safety and create workplaces where it's difficult to get hurt. 

The Safety Institute came to us when they were in the idea stage of building the organization. We provided a wide variety of services. We did a market study that looked at similar organizations throughout the world and studied their messaging, studied their branding, and studied the features and organization of their online presence and of their overall digital strategy.

We then went through a branding process where we designed a logo, chose a color palette, chose font families, and built the brand. We built it so that it would work well on the web, in print, on apparel and any other application necessary.

We then built their website. The website is a fully responsive site optimized for phones, for tablets, and for computers. The site is modern and clean. It features their message and positioning statement front and center. It also includes their upcoming events, recent news, featured products, a blog, and their online courses which they deliver through a third-party education platform. The site has a built-in search bar at the top of the page which makes it easy for their visitors to find information. The navigation is clean and simple with the goal of getting visitors to relevant information in as few clicks as possible.

We also designed a business card letterhead and envelope set We provided them with artwork and logo usage guidelines they could provide to third-party partners when needed. We also developed a postcard that they used to introduce the new Safety Institute to potential members and partners. We did photography of the founder Carl Potter and other staff members. This photography will be used on the website and in other printed material. 

We also provide ongoing services to The Safety Institute. We work with them on their digital strategy, ongoing search engine optimization, social media, and other digital strategy elements.