An Excerpt from the book Digital Dominance by Creative State Founder, Brent Lollis
Chapter 1: Study Customer Feedback and Online Visitor Behavior
If you’ve already followed these guidelines and still don’t know whether your website is right for your business or not, then study the results. Go into your web analytics software and look at traffic sources, visitor behavior, and overall trends.
By examining your website performance in this way, you’ll get a very good sense of what customers think about your pages. Seeing where they click and how long they stay will tell you a lot about which topics they think are important, which pages on your website are valuable, and whether your content has value for them or not.
Ultimately, it’s up to customers to decide whether your business will succeed or fail. Learn to see your website through their eyes by studying your visitor behavior and you’ll be able to make much better decisions.
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